"3rd is Vital" Campaign
Rich in Children: A movement to change the rules of the game and Armenia’s future The “Amrots” National Development Foundation has launched one of its most ambitious and impactful initiatives: the “3rd is Vital” social campaign. The goal is to reshape societal perceptions—transforming families with three or more children into a source of national pride rather than an exception.
02.04.2025
"3rd is Vital" Campaign
Rich in Children: A movement to change the rules of the game and Armenia’s future The “Amrots” National Development Foundation has launched one of its most ambitious and impactful initiatives: the “3rd is Vital” social campaign. The goal is to reshape societal perceptions—transforming families with three or more children into a source of national pride rather than an exception.
The vision for the Foundation was forged during the 44-day Artsakh War in 2020, as a group of like-minded individuals from Armenia and the Diaspora united to support their compatriots.
Our Mission
A homeland remains resilient only when its future is forged through the dedication of daily labor. It is the language in which you think and dream, the history in which you discover your identity, and the culture that serves as the bedrock of your ideas.
We live through our history and find unity in our faith. Throughout the course of Armenian history, whenever our people lost their sovereign territory, the Church became the nation’s spiritual state. Through innovative educational programs and the preservation of national-ecclesiastical traditions, the “Amrots” Foundation supports the stewardship and advancement of our spiritual values.
Our values are many, yet our purpose is one: the strengthening of the homeland. At the “Amrots” Foundation, a value is not a mere word, but an action—the very foundation upon which we build the future to ensure the continuity of Armenian identity.
Forging an Armenian-speaking future through the support of industry experts and the active promotion, development, and integration of Armenian-language content across all sectors of society.
ABOUT US
“Amrots” Foundation: A Conscious Investment in National Development
The vision for the Foundation was forged during the 44-day Artsakh War in 2020, as a group of like-minded individuals from Armenia and the Diaspora united to support their compatriots.
Homeland
A homeland remains resilient only when its future is forged through the dedication of daily labor. It is the language in which you think and dream, the history in which you discover your identity, and the culture that serves as the bedrock of your ideas.
Faith
We live through our history and find unity in our faith. Throughout the course of Armenian history, whenever our people lost their sovereign territory, the Church became the nation’s spiritual state. Through innovative educational programs and the preservation of national-ecclesiastical traditions, the “Amrots” Foundation supports the stewardship and advancement of our spiritual values.
Values
Our values are many, yet our purpose is one: the strengthening of the homeland. At the “Amrots” Foundation, a value is not a mere word, but an action—the very foundation upon which we build the future to ensure the continuity of Armenian identity.
Language
Forging an Armenian-speaking future through the support of industry experts and the active promotion, development, and integration of Armenian-language content across all sectors of society.